Description
Yamaha Motor Co., Ltd. (ヤマハ発動機株式会社, Yamaha Hatsudōki Kabushiki gaisha) is a Japanese mobility manufacturer that produces motorcycles, motorboats, outboard motors, and other motorized products. The company was established in the year 1955 upon separation from Nippon Gakki Co., Ltd. (currently Yamaha Corporation) and is headquartered in Iwata, Shizuoka, Japan. The company conducts development, production and marketing operations through 109 consolidated subsidiaries as of 2012.[2][3]
Led by Genichi Kawakami, the company’s founder and first president, Yamaha Motor spun off from musical instrument manufacturer Yamaha Corporation in 1955 and began production of its first product, the YA-1 125cc motorcycle. It was quickly successful and won the 3rd Mount Fuji Ascent Race in its class.
The company’s products include motorcycles, scooters, motorized bicycles, boats, sail boats, personal water craft, swimming pools, utility boats, fishing boats, outboard motors, 4-wheel ATVs, recreational off-road vehicles, go-kart engines, golf carts, multi-purpose engines, electrical generators, water pumps, automobile engines, surface mounters, intelligent machinery, electrical power units for wheelchairs and helmets. The company is also involved in the import and sale of various types of products, the development of tourist businesses, and the management of leisure, recreational facilities and related services. Yamaha’s motorcycle sales are the second largest in the world[4] and Yamaha is the world leader in water vehicle sales.[5]
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