Description
The company was founded by Simon Saunders in 1991 as Solocrest Ltd. with a concept of modernizing Lotus Seven. As a transport design lecturer, Saunders and his student Niki Smart created CAD designs. After several sports car companies rejected his proposal, Saunders founded own company to create the Atom.[1]
In 1999, the company name was changed to Ariel Motor Company Ltd. The original Ariel Motors remains as the trading company of the Ariel Owners Motorcycle Club (AOMCC) Ariel Motorcycles firm.[2] Ariel Motor Company is one of the UK’s smallest automotive companies, with just 30 employees, producing up to 100 cars per year.
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